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Posts Tagged ‘bro culture’

NOTW?

So, I’ve been seeing a sticker around the Christian university where I work splashed on the rear windows, or in one case, on the passenger door, of cars on campus for some time that has odd-looking symbols on it that actually turn out to be letters: n-o-t-w.  The design has kind of a pseudo-edgy look to it, like the adolescent scrawlings in the margin of a spiral notebook during 5th period history class.

Subliminal George W. Bush haters.  Not W.

Subliminal George W. Bush haters.

The letters “n-o-t-w,” I have discovered, stand for “not of this world” and the logo is displayed not only on stickers, but many other items (see below). This logo is apparently part of a Christian merchandise brand called C28–an explanation from their website:

C28 is not your typical Christian accessory store. C28 (which stands for Col. 2:8) is a Christian store chain, offering a positive alternative to secular mall stores. The unique selection of Christian hats and beanies, Christian Gift ideas, Christian belt buckles, Bible covers, Christian buttons, Christian belts, Christian patches, Christian wristbands, Christian tote bags, Youth Group t shirts, Christian stickers, Christian Youth T-shirts, and Christian purses display a positive, godly, Christian lifestyle. Our message is Not Of This World (NOTW), and all about Jesus. (more…)

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