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Archive for February, 2011

Almost a year ago I wrote a post about Toyota and the troubles they were having with recalls and sudden acceleration problems.  The post and ensuing comments almost entirely dealt with the issue as a proxy for capitalism in general.  The Wall Street Journal reports today that the NHTSA has released its findings from a 10-month study (completed jointly with NASA) and what was its key conclusion?

The NASA/NHTSA study highlighted a delicate issue for auto makers and regulators: The vast majority of sudden acceleration incidents studied were determined to be the result of driver mistakes. The NHTSA said it will continue to study measures aimed at reducing the risks of unintended acceleration caused by drivers mistaking one pedal for another. (emphasis added)

I would be curious to know what that number or percentage is, because the article is clear to point out that sticking pedals and sliding floor mats were still responsible for some – but “vast majority” is pretty heavy language that would indicate that maybe Toyota was not the evil scourge of capitalist greed that people feared, and that maybe there was a bit of a witch-hunt put on for the media.  How about this from the Transportation Secretary in the same article:

At a Congressional hearing last year, Transportation Secretary Ray LaHood had suggested that consumers should stop driving their Toyotas. On Tuesday, he said: “We feel that Toyotas are safe to drive.”

That’s a convenient swing.  Meanwhile Toyota has been dealt huge losses from the lost consumer confidence, that turns out to have been misguided by runaway stories and a deluge of what must be frivolous lawsuits.  To be fair, the article states that there are groups that reject the findings in the report… so there is the possibility that this story could come back again full circle.  I don’t pretend to have a solution (or even to want a solution) to this day and ages immediate news spread – perhaps that is just a cost of doing business.  But I would be amazed if somehow the news spreads as quickly or furiously about the results of the findings?  And that is the point of this post – who will apologize?  The people who sued when they knew (or at least later learned) that they were at fault?  Will the newspapers print bold headlines declaring Toyota safe?  Will the congressional members who called for Toyota executives to be grilled on national television say sorry on that same stage?  Don’t hold your breath.

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